When I traveled in Australia, I had the chance to meet the lovely Tamara, founder of the brand  Sunday Tracker ! While drinking a coffee, we chatted on our projects and learn about each other’s stories. She told me how the story of Sunday Tracker begun and I discovered her love for crafts and her wish to bring clothes with a beautiful meaning !

Here is a small interview of Tamara, so you can learn all about her brand of accessories !

sundaytracker-online-website
  • [Cotton & Travel]

Hello Tamara !  Could you tell me how did Sunday tracker’s story begin ?

  • [Tamara]:
I’d always been addicted to fashion magazines and the fashion stories in them, the styling had me hooked and I had the best collection of Vogue magazines, they moved house with me so many times! But about three years ago I had a change of direction in my thoughts around fashion. While I’d always considered quality of production and fabrics I’d never truly thought about who made them.
I stopped buying any clothing or accessories unless I knew where they came from, and so continues my ethos and the mission of Sunday Tracker. I decided to do accessories, bags and shoes as they will always be kind to you. You can put on a few pounds and they’ll never make you think about putting the chocolate away! (Self-confessed chocoholic here.)
  • [Cotton & Travel]

What are the main missions of Sunday Tracker?

  • [Tamara]:
We want to showcase the amazing makers of the world, bring a little exotic and interesting to people’s lives. Be unique, be interesting, be fun! To encourage consumers to think about where their clothes are from, be proud that they know its
origins and can share the makers story with their friends.
And in doing that we want to help these small makers to support themselves, their families and communities. The items we sell don’t go towards making one individual even richer, the purchase of one item can feed a family, help a woman buy a house to live in with her kids, or send their kids to school to get an education that wasn’t available to them.
  • Here below are my two favorites accessories I wore all summer ! A Mexican handmade pouch and naturally tanned leather sandals from Greece =)
sunday-tracker-cottonandtravel-handmade-pouch-mexico
sunday-tracker-cottonandtravel-handmade-pouch-mexico
sunday-tracker-red-sandals-ethical-accessories-cottonandtravel
sunday-tracker-cottonandtravel-greek-sandals-red-fringes
  • [Cotton & Travel]

How would you describe your brand in 3 words?

  • [Tamara]:
Global. Responsible. Unique.
  • [Cotton & Travel]

Why did you choose to build an ethical fashion business?

  • [Tamara]:
After working in London touring with bands, at MTV and many music festivals I came back to Australia and wanted to get back to my love of fashion but in a less mass consumerism way. I’d previously been a Buyer at David Jones, talk about dream jobs, but it didn’t sit so well with me unless I knew who made my clothes and accessories.
I wanted to show people shopping ethically doesn’t have to be boring, mainstream or expensive. You can still buy the fab accessories knowing that your purchase will help women build a better life for themselves.
sunday-tracker-aphrodite_gold-sandal
Las_bayadas_la_gloria_sunday_tracker
  • [Cotton & Travel]

In what is it more difficult to build an ethical business?

  • [Tamara]:
People’s perception of what ‘ethical’ or ‘eco-friendly’ means. In the past it’s been either expensive or rather unattractive so people have stayed away from it. There’s been the thought that if it’s eco-friendly then it must be ugly or not ‘real’ fashion. That’s definitely not the case with Sunday Tracker products but breaking down the long-held belief is hard to change. We’re working on it though!
  • [Cotton & Travel]

Can you tell me more about the story of some of your accessories and their makers ?

  • [Tamara]:
*G.Viteri hats are all handmade by communities in Ecuador. This is a fading tradition and we hope to help the team keep these gorgeous hats around for decades to come.
*Penh Lenh jewellery is made by a small team of women in Cambodia, most taught to become experts in jewellery making so they can leave their previous life in the sex industry behind. Bracelets made with crystals and their signature tassels are just stunning.
*31Bits jewellery, their metals collection is made by a team of jewellery experts in Indonesia. The team is run by Ignatius who has had the studio for years but in working with 31Bits he has been able to grow the team and help many other men leave their old life in unethical factories behind. They no longer have to work 7 days a week, long hours, not see their families, and often not even get paid. Their beaded collection is made by a gorgeous group of women in Uganda. Using a technique of cutting paper from magazines in to triangles, rolling it in to perfect spheres they make this unique
and stunning jewellery. The women have a cooperative, support each other and have created a real, and safe, community.
charm_necklace_sunday_tracker_
sunday-tracker-sun-hat
jellewery-sunday-tracker
  • [Cotton & Travel]

What are you the most proud of in your brand?

  • [Tamara]:
I’m so proud to be supporting these artisans, giving them a place to show their work outside of their own community. Even more importantly, if I can help them sell more products they can in turn employ more disadvantaged men and women, every little bit counts and goes towards giving their kids a future. That is something that makes me happy any time I think about what we’re doing.
sunday-tracker-sun-hat
Vanuatau_bag_sunday_tracker_
  • [Cotton & Travel]

Working on a new exciting project with Sunday Tracker?

  • [Tamara]:
We’re so excited to have Soko coming back in to the store in the next few months! Beyond that we’re looking to add in new product categories, such as travel and on-the-go essentials, swimwear, and being a dress girl I’m hoping we can expand to having an awesome range of frocks.
  • [Cotton & Travel]

What do you think of the future of sustainable / ethical fashion?

  • [Tamara]:
I’d like to think that more and more people are becoming aware of these social issues and that just a small tweak to how they do things can have a massive impact of the planet and the people on it. It’s a slow change, and maybe that’s a good thing because we know that fads and trends change so often. If sustainable/ethical fashion is seen as a trend it will eventually disappear, and I truly hope that doesn’t happen.
With more individuals producing gorgeous sustainable collections the hope is the regular consumer will start to see that ‘expensive, daggy, ugly’ are not words to describe sustainability.
  • [Cotton & Travel]

To finish this interview, I would love to know  what do you hope for your brands in the next 5 years?

  • [Tamara]:
I’m hoping we can continue growing the brands, both in terms of income for them and awareness of their stories and traditions. I want to help bring a different design eye to their products that will help them to grow their brands further.
If we can make every person in Australia buy one item a year from these artisans then their lives are going to look very different.
sunday-tracker-Backpack_stripe
sunday-tracker-pouch

I really want to thank Tamara for this interview. I was so blessed to meet this Wonder Woman and was so happy to share the same values as her. As you may know, crafts, maker’ & product’s stories are so dear to my heart. I hope you will also love Tamara’s story and if you want to buy ethically, then, you know where to go:

WebSite  & INSTAGRAM ! :p

Also, here is a selection of my favorite items on sale ! Click on every picture to go directly on the product information.

Have a good ethical shopping ! =)

SundayTracker-sandals
sunday-tracker-towel
sunday_tracker_basket
sunday-tracker-Kaftan
SundayTracker-necklace
sunday_tracker_santorini_sandals

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