I have just arrived in Australia for a few months and I had the chance to meet the lovely Charlotte, founder of the ethical Australian swimwear brand Cecile Swim.  At the dawn of the Fashion Revolution Week, it seems to me really important to share with you some brands whose the watchword is transparency.

Producing swimwears ethically takes priority in Cecile Swim‘s goals. Charlotte works with low production runs in Bali, respecting rights and working conditions of its employees and giving them a fair wage for their work.  Each designs are handmade by tailors and produced in limited quantites. Also, the swimwear are made with luxury fabrics at high ethical standards, falling within one of the most important approach of sustainable fashion which is durability.

So here is my meeting with this incredible young designer of 21 years old! And she tells you everything about her brand…

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  • [Cotton & Travel]
    Hello Charlotte! So, first tell me more about you ?
  • [Cecile Swim]
    My name is Charlotte Cecile Cheong and I’m 21 this year. I’m originally from Singapore but I move to Perth, WA when I was 16 to pursue my studies. I’m currently a third year student studying a double major in Conservation and Wildlife Biology and Animal Health and a minor in Social and Developmental Psychology. My passion is working with wildlife animals, rehabilitating them and traveling the world. Creating Cecile Swim, was to me, an outlet for my creativity and a sense of self. My brand is basically whatever I make of it and at the moment I’m using it to create awareness for sustainable fashion and also, humanitarian work. Moving to Australia was what really sparked my knowledge about the environment, especially living in one of the most biodiverse regions on the planet I’ve learnt a lot on the anthropological effects, I want to raise awareness for people to realise this too. I hope to continue to travel the world, working with animals and being inspired by different cultures and making a positive impact as I go.
  • [Cotton & Travel]
    How did you come up with the idea of creating your own brand? And why a swimwear brand?
  • [Cecile Swim]
    The idea came to me in 2015 but I really only started Cecile Swim in 2017. I view creating my own brand as part of expressing my own individuality and creativity. I love the idea of being able to grow and nourish a brand I can call mine and shape it to exactly how I want i.e.  its vision, values and morals. 
    The reason why I chose swimwear is because of my love for the ocean, I grew up in sunny Singapore where we have summer all year round and as a kid, I grew up spending all of my weekends with my family down by the pool or the beach. I also engaged in water-sports with my dad in my early teens and it was something that always bonded us. One of the main reasons why I chose to move to Perth is because of its beautiful beaches!
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  • [Cotton & Travel]
     Why did you choose to create a sustainable swimwear brand?
  • [Cecile Swim]
    I’m currently a conservation wildlife student and much of what I study has to do with the environment, I want to collaborate my love for the environment and fashion. I work towards creating a sustainable fashion brand as I’m aware of the impacts the fashion industry has on our environment. I want to create awareness and encourage my customers to be more conscious on the products in which they shop, to know where materials are sourced and where they’re manufactured as well. I feel that it is only fair to provide such transparency and I hope that more people would take into consideration where their products are from and the amount of footprint it leaves to create it. I’m still in the midst of researching more ways in which I can provide more sustainable products, I feel like this would be a never ending process but one that is very worthwhile.
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  • [Cotton & Travel]
    Do you think it is harder to create a sustainable fashion brand? What are the challenges you have or had to face?
  • [Cecile Swim]
    Creating a sustainable fashion brand is hard, there are so many things to take into consideration. The obvious stuff such as fabrics used and manufacturing but also the packaging and the processes of shipping, on top of that, keeping prices affordable. One of the biggest challenges I face is that there are so many steps into creating the fabrics and packaging that it takes a lot of time to ensure that these products are made sustainably, producing the least amount of waste products and using the most eco-friendly materials to produce them.
cecile-swim-cottonandtravel
cecile-swim-cottonandtravel
  • [Cotton & Travel]
    What was the first sustainable goal or the most import one you wanted to accomplish for you brand?
  • [Cecile Swim]
    The most important goal is to raise awareness on ways in which we can positively impact our environment, it is definitely not an unachievable goal – however it is definitely still a work-in-progress.
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  • [Cotton & Travel]
    What do you imagine or hope for your brand for the future?
  • [Cecile Swim]
    I imagine that Cecile Swim will continue to collaborate with other creatives from different fields of the same values and grow together with other small brands to always stay true to our ethical morals.
cecile-swim-cottonandtravel
cecile-swim-cottonandtravel
  • [Cotton & Travel]
    What do you see or hope for the future of sustainable fashion?
  • [Cecile Swim]
    I feel that more and more people are aware of the positive effects of sustainable fashion and I hope that the number of consumers will continue to grow. We may not be able to visually see the impact the fashion industry has on our environment, but it is REAL and we have to make a change to save our planet.

I hope you liked discovering this new incredible brand ! As for me I couldn’t help being attracted by the two white pieces. I love so much its cut, so comfy but still keeping a modern style! The material is incredibly comfy, so elegant, and also so easy to wash ! So, if you also want to buy a new swimwear for this summer, don’t think twice! Go for ethical and transparent brands as Cecile Swim! In the website below, you will find also one pieces and also amazing orange and wine colors !

CECILE’s WEBSITE

 

 

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cecile-swim-cottonandtravel
cecile-swim-cottonandtravel
cecile-swim-cottonandtravel

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